Unit 10
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Student Name: Agnes Aguilar Corsanes
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Grading
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Marking Criteria
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What you need to have produced
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Evidenced
Put the blog / drop box / Google drive URL in the relevant
box in this column
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Achieved
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P1
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Describe the role of sales staff
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Pick an organisation where Personal selling
takes place to give it context.
Describe the following:
·
Making initial contact –dos’ and
don’ts
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Good sales habits
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Advising the customer
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Promote the products
·
Getting feedback
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Up-selling
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Cross-selling
·
Close the sales
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Have specific knowledge (product and legal
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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P2
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Identify the techniques used when making personal
sales
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1) Explain what the following are
2) Whom and when they might be used by
· Cold
calling
· Drop
in visit
· Face-to -face
· Telemarketing
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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P3
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Explain the knowledge and skills used when making
personal sales
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Explain
the following (May have been done in P1)
·
Product knowledge
·
Sales Motivation
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Closing sales
·
Sales techniques
Legislation affecting personal selling:
·
Consumer Protection Act 1987
·
The Consumer Protection from
Unfair Trading Regulations 2008 (CPRs)
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The Consumer Protection
(Distance Selling) Regulations etc.
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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P4
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Prepare to make personal sales
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This can partly be covered in the role play/s
Alternatively you should also explain how you can/should:
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Have sales area ready
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Be smart of appearance
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Have product/service knowledge
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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P5
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Use selling skills and processes to make sales
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To achieve P5 you must do the following in your role play:
·
Approach a customer
·
Identify their needs
·
Promote your products (advantages and benefits)
·
Respond to objections
·
Conclude the transaction (a sale DOES NOT have to
be made)
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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M1
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Explain the role of sales staff and the
techniques they use.
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This
is an extension of P1 you should explain what they are and why they are done:
o Making
initial contact –dos’ and don’ts
o Good
sales habits
o Advising
the customer
o Promote
the products
o Getting
feedback
o Up-selling
o Cross-selling
o Close
the sales
o Have specific knowledge (product
and legal
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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M2
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Compare the selling skills and processes used in
different situations
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This is
an extension of P2, to achieve this you should:
·
Identify and the selling skills and
processes used in at least in two different situations –e.g. selling a car,
selling SKY door to door
·
Describe how the selling skills and
processes used in different situations would vary.
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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D1
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Demonstrate the confident use of personal selling
skills when making sales
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In your role play Attempt the
following to a professional standard:
·
Approach a customer
·
Identify their needs
·
Promote your products (advantages and benefits)
·
Respond to objections
·
Up selling
·
Cross selling
·
Conclude the transaction (a sale DOES NOT have to
be made)
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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D2
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Evaluate the preparation, skills and processes
used in different situations
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Write a report
where you
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-10-personal-selling-in-business.html
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Learner Feedback
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Date
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Lecturer Feedback
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Date
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Thursday, 20 June 2013
Unit 10: Passes and Merits
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