Unit 11
Checklist: Agnes Aguilar Corsanes
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Grading
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Marking Criteria
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What you
need to have produced
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Evidenced
If not submitted
through turnitin.
Put the blog /
drop box / Google drive
URL in the
relevant box in this column
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Achieved
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P1
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Describe three different types of
customers and their needs and expectations
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You need to select a business:
Fully describe three different types of customer for that business who
should be:
·
1 internal customer
·
2 external customers
·
What are all their needs
·
What are all their expectations
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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P2
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Outline the benefits of good
customer service In
a selected organisation
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The benefits of the good customer service to:
·
Business
·
Employee
·
Customer
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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P3
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Demonstrate presentation,
communication and
Interpersonal skills in different
customer service situations
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The three customer service situations are:
·
Face to face
sale
·
Telephone
enquiry
·
Responding
to letter/email of complaint
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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P4
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Explain what contributes to
consistent and reliable customer service
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be aware of the types and quality of the business’s products and
services
positive attitude and behaviour
Excellent timing – all situations
Knowing how to deal with the lack of accessibility/availability of
a business’s products and services.
Knowing how to meet the customer’s needs.
How to work under pressure
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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P5
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Describe how customer service can
be monitored and evaluated
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Questionnaire/survey
Exit interview (Internal customer)
Mystery shopper
Analysing sales figures
Analysing new customer numbers
Analysing regular customer numbers
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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P6
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Outline how improvements to the
customer service in an organisation could be made.
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How could improvements be made to the organisation that you have
chosen?
These should be about the issues that the monitoring and evaluation
have shown to exist.
May include: More staff training, more regular staff training,
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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M1
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Explain how different customers’
needs and
Expectations can differ
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Use the customers that you chose for P1:
Explain how their needs and expectations differ from each other.
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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M2
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Display confident presentation,
communication
And interpersonal skills when
demonstrating customer service in a range of customer service situations
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You should be appropriate to the customer and role.
·
Formal/Informal
language
·
Make and maintain
eye contact
·
Have
positive body language
·
Stay
calm and polite
·
Use
industry specific terminology
The three customer service situations are:
·
Face to face
sale
·
Telephone
enquiry
·
Responding
to letter/email of complaint
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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M3
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Analyse the importance of customer
service to different businesses
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·
Analyse the positive benefits of good customer
service
·
Analyse the negative effects of bad customer
service
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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M4
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Explain how monitoring and
evaluating can improve customer service for the customer, the organisation
and the employee.
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o
Link the value of monitoring and
evaluating to the improvements that organisations might make to customer
service.
o
Explain how an organisation can make
improvements to customer service for customers e.g. quality of service and
reliability.
o
Explain how an organisation can make
improvements to customer service for employees e.g. by using Frederick
Herzberg’s management theory to achieve employee job satisfaction.
o
Explain how an organisation can make
improvements to customer service to benefit the business e.g. improve the way
they train their employees.
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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D1
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Anticipate and meet the needs of
different customers in three contrasting situations
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You will have to do this by asking questions and by
leading them not have them lead you.
The three customer service situations are:
·
Face to face
sale
·
Telephone
enquiry
·
Responding
to letter/email of complaint
|
http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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D2
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Analyse how monitoring and
evaluating can improve customer service for the customer, the organisation
and the employee.
|
·
Analyse the value of monitoring and
evaluating to the improvements that organisations might make to customer
service.
·
Analyse how an organisation can make
improvements to customer service for customers e.g. quality of service and
reliability.
·
Analyse how an organisation can make
improvements to customer service for employees e.g. by using Frederick
Herzberg’s management theory to achieve employee job satisfaction.
·
Analyse how an organisation can make
improvements to customer service to benefit the business e.g. improve the way
they train their employees
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http://wkcagnescorsanes.blogspot.co.uk/2013/06/unit-11-customer-relations-in-business.html
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Yes/No
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Thursday, 20 June 2013
Unit 11: Passes and Merits
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