Tuesday, 30 April 2013

Extension Projects (Task 1,2 and 3)

Task 1: 
In this task of assignment I am going to talk about the benefits of starting your own business. I am also going to give an example of someone who started their own business. (Bill Gates)

Now a days, people have chosen to become self-employed because their jobs are not secured. Therefore, there are a lot of advantages of being self-employed such as:

-Be your own boss which means you can make your own decisions without asking anyone but on the other hand, it also brings its own responsibilities and challenges.

-Making money/profit: Having your own business means you can make money by selling your products or providing services. You should put back some of your profit into your business to survive and the rest you can keep it for yourself. It is your decision how to manage your money; it is either use it to expand your business or merge with other company.

-Create your own success which means your business success is in your hand and it is in your decision; you do not have anyone to blame but yourself, So think twice before you decision and also always be prepared to take the risk.

-Gain new experience in life which means being in business society is a good experience because its improve your self-confident to solve problems which can be your strength too.

All of these are just few examples of being self-employed. Therefore, you need to research about your competitors and make a clear plan for your target market such as: which strategies you may need to encourage customers to buy your products.

Starting up in a business is not easy, but it is challenging for everyone; especially for those people who have passion in business.



Bill Gates is one of examples of successful businessmen in the world, he is the CEO of Microsoft (the largest computer software in the world). He is ranked as the world's wealthiest people from 1995 to 2009; except year 2008 which he was third. In year 2011 he was the wealthiest American and the second wealthiest in the world.

"He didn't have a proper study plan and he also spent plenty of time using the school's facilities such as computers. Bill Gates remained in touch with Paul Allen. Then, the following year they both saw the release of the MITS Altair 88 00 based on the Intel 8080 CPU and both of them saw the chance to start their own computer software company."


Conclusion: Everyone have got opportunity to be successful in life like other successful businessmen/businesswomen, all we need to do is to work hard and be wise.


Task 2: 
In this task of assignment I am going to make a list and explain all the possible benefits for customers and business in developing an online business.

Customer's Benefits:

-Save Time: Customers don’t have to go to the shop, they can just relax at home and go to the company's website where they can make order and within 3-5 working days it will get delivered in their house. This is very convenient for everyone especially for all disabled customers because they do not need to carry heavy shopping bags. All they need to do is to make order through online and wait.

-Able to order anytime: Online shopping are available 24/7 which means you can make orders anytime and anywhere. You do not need to wait in a long queue and waste your time. All you need to do is choose your things that you want to buy and when you checked out you all you need to do is enter your card details and it is done.

-Different type of payment methods: Customers can choose different type of payment methods they can choose paying through Credit/Debit Cards, Payslips, Paypal, etc. It is also  keep your details safe and confidential  especially when you register at online website.

-Discounts: Online websites offer massive discounts. It can be much cheaper buying things online instead of in store products.

Businesses' Benefits:

Having your own website is very convenient for you and for your business because it has 24/7 presence for customers; they can still check and order something anytime from your website. It is also very helpful and useful because you can easily control all the contents of your products such as changing the prices, adding new products, etc.


Task 3: 
I am going to analysis of  three different aspects (Regulations and Laws, Marketing and Sales & Financial Issues) that will affect business.

Regulations and Laws:


Distance Selling Act (DSA): this is one of very well-known policy that have been made in business. The main purpose of the Distance Selling Act is to protect customers’ rights and keep their details safe and confidential   from shopping online or making a contract from distance supplier. This happens when customers don’t meet personally. (Source)

This policy provide customers the right to..

- Get proper and honest information about the products/goods from the supplier.
- An order cancellation period of 7 working days in which means pull out the contract from the supplier/customer.
- Protection of credit card payment which is to avoid identity fraud.


Employees’ Minimum Wage: this law helps the employees to get the right amount of payments from their employers and it helps all the employers to have ideas on how much do they need to pay their employees depending on their ages, working hours, etc. (Source)

The Current National Minimum Wage Rates 

There are currently aged based national minimum wage rates and an apprentice rate, which is always updated every month of October every year. The rates have been applied from 1st October 2012. These are.. 

-21 years old and above: £6.19 per hour
-18 years old to 20 years old: £4.98 per hour
-Under 18 years old: £3.68 per hour
-Apprentices: £2.65 per hour

Partnership: are two or more people own the company and share the risk, cost, profits and business responsibilities. They have equal rights on making decisions. Therefore, partners are both in the risk once the business fails. (Source)

-Business set-up: Each person who involves in this business partnership needs to sign a partnership agreement/contract and also need to register with the Inland Revenue as self-employed.

-Management and raising finance: The people who are involve in this partnership should invest large amount of money for the business and they should also always be ready to face all the problems that they may have, including financial problems.

-Tax and National Insurance: As partners are self-employed, they will be taxed based on their profit share. Each of them needs to pay fixed-rate Class 2 National Insurance contributions (NICs) and Class 4 NICs.

-Profits: Partners share the money they gained.



Private Limited Company: Control and own by directors and shareholder. If the business fails, they only loose the money they invested and they are not responsible for any debts of the company. The worst part is they can't sell their shares to the public (stock exchange). (Source)

-Business Set-up: Private Limited Company must be legally registered (incorporated) at Companies House.

-Management and Finance: Board of directors or shareholders, depends who is the majority make the management decisions. Finance comes from shareholders, borrowing and retained profits.

*Public Limited Companies raise money by selling shares on the stock market, but private limited companies cannot.

-Profits: Their profits are divided to shareholders.

-Tax and National Insurance: The company pays the corporation tax and must make an annual return to the Inland Revenue.

*Company directors are employees of the company and they should pay Class 1 NI contributions as well as income tax on their salaries. 


Payment of Taxes: Any business should go to HM Revenue & Customs (HMRC) to enquire about being self-employed. (Source)

There are two different types of corporation taxes rates that business should pay on time with the right amount. These are:
- Small company business rate of 19% on profits of £0 to £300,000
- Main rate of 30% of profits over £11.5 million

Income Tax: As a sole trader they will need to submit an annual self-assessment form to the Inland Revenue and keep accurate and up-to-date records of all business transactions and accounts. They will also need to pay income tax and National Insurance contribution any on profits. Losses can be offset against tax on other income.

National Insurance: The contributions are collected by HMRC from employed people and are linked to contributory benefits such as the state pension. There are various classes of contributions payable over a certain earnings which can affect the entitlement to benefits at later stage.

Marketing and Sales

Online Marketing Campaign: There are a lot of different ways for marketing online such as Social Networks: It is very effective way to advertise your business and your products too because the adverts fee is very cheap and it is tailored and the targeted marketing is very specify this is very effective and efficient to use because it saves your time and money. Joining in social networks doesn't cost you anything; it is free to make your own profile/page.

Adverts in a Major Newspaper: This is another way to advertise the business you may catch a lot of peoples’ attention but on the other hand this kind of advert may cost you a lot of money it may be expensive or not depending the size you want; it should be eye-catching but simple. 

How to encourage repeat customer? (Source)

Business can be successful because of repeated sales or repeated customers to make it happens you must be devoted to your customers, making them come to you than other businesses that might offer the same service or products of yours. Make sure you stand out and you offer something more or different to set you apart from your other competitor, it maybe by your great customer service, competitive prices range or quality of your products or service.

You can offer them loyalty card by giving them good discount every time they spend more £75 buying your product or they can also collect points that they can use in the future to get extra discount when they purchase stuff, this might help you to encourage them to keep them coming back and even expand the number of customers with the word of mouth referral.

Make sure to have a good business reputation, so you can attract and encourage customer to buy your products and the most important is that your employees should be also polite, friendly and always willing to help. Gain your customers trust is very important and also make sure you do satisfaction survey/check to all the customers to make sure that they are happy with your products or service and if they have any problem don’t get scared, be polite and try to be friendly and  ask them if is it everything alright or what/how can you help them?

What I would do if sales were low?

If the business sales are low, there’s might be something going wrong with the products/goods or services. Business may need some changes on advertising or new different marketing strategy.

At the moment, I am going to research every detail that can possible affects the business. I am also going to research about my competitors in that way I can get ideas on how to improve the products/sells or services that I provide. I think I should try online marketing, because now a days a lot of people do online shopping, I can also do some offers such us 30% discount on selected items or buy 1 get 1 half price. Therefore, the most important thing is I will try to reduce my costs as possible as I can.

Financial Issues

Borrowing money from family and friends: This is a good way of getting money because you don’t need to pay them straight away. You only need to pay them when you are ready; when you have your money and when you pay them back you don’t pay extra which means no interest. Therefore, the money that you borrowed from your family can also invest in your business if they want to be part of your business and it can be a successful business but on the other hand, they can be very disappointed and they may think that they just threw their money once the business fails.

-Borrowing money from the bank: When you borrow from the bank they ask you a lot of requirements that you may need to present to see if you are able to pay them back when they give you the money. However, you will have to pay the bank monthly and the worst part is paying them back with interest.  They will also ask you to give them a copy of your business plan so, they know where or in what will you spend your money. This this is a good thing for some reason because once they grant your request, you have the chance to change your lifestyle and your future.

-Costs greater than profits: Meaning of this is that you can be in debts and you might not be able to cover your next operating cost (for stock and other monthly costs). To ensure that you balance this out you should increase the number of sales and research about your other business competitor and start doing some changes that will help you to improve your business for better.

-Not maintaining accurate financial records: for not maintaining accurate financial records could possible affects your business because of all inaccurate figures; if your business costs aren't calculated properly you may lose money and the risk that you won’t have enough sales to cover up and because of the wrong calculation of profits you won’t able to do your break-even which means, will cause you in trouble.

The financial report/record is very important to see if your business is doing better or not and also to get information about your yearly cost budget.









Saturday, 27 April 2013

Unit 4 (P3) Job Description and Person Specification


Task 2C) 

"Introduction"
In this task I am going to make a job advert for my business (A's Fashion Clothing) this will include the job description and the person specification of Sales Assistant/Cashier

A’s Fashion Clothing is looking for someone who can work in retail as a full time (40 hours a week) or casual £6.10 per hour as a Sales Assistant/Cashier. Working hour is flexible to suit you; we are open 24/7 from 9:00 am to 9:00 pm.
If you get through our interview, we will call you for your trial training shift to see the way you work and get the chance to gain new experience working with us and maybe after few days we will call you back or send you an e-mail to discuss if you get the job or not. Therefore, the decision is still yours.
Job description:
The purpose of working with us is to provide the highest standards of customer service at all times, this will help us to ensure that we always do the right things to provide what customer’s wants, needs and expectations from us. The main responsibilities and duties for this role will include, help customers in a polite and friendly manner, ensure the clothes are well displayed (an organised shop is a happy shop) and keep the shop floor clean and tidy. Other duties will include cashiering, handling payments and arrange orders and deliveries.
It is very important that applicants are:

-Friendly and Polite
-Cheerful
-Punctual
-Hardworking
-Patient
-Organised (Neat and tidy in appearance)
-Customer Focus
-Always willing to help to everyone.

“You must speak English formal, clearly and have got the permit to work legally in the UK.”

Benefits from A's Fashion Clothing:

A’s Fashion Clothing offers to all hardworking and deserving members to gain new experience and get the chance to achieve higher position in the future. Being part of A’s Fashion Clothing we provide holiday pay, free uniforms and free meals everyday and also we give 50% discount to all employees when they buy clothes from A’s Fashion Clothing.

Person Specification:



Desirable

Essential

Qualification

Finished/still studying business in College or University.



Finished Secondary School
with at least Grade C in English and Maths.


Skills and Abilities

Punctual.

Hard working.

Helpful.

Polite and friendly.

Fluent English speaking with good communication skills.

Has got good ICT and numeracy skills.

Can work as a team.
Organised and attention to details.


Experience

Previously worked as a sales assistant/cashier before.











What are you waiting for? Apply now!



Please contact us as soon as possible:

Tel: 0208-176-8905
Send and attached your CV and Cover Letter at E-mail: Asclothing@info.co.uk

Monday, 22 April 2013

Personal Swot Analysis

 "My Personal SWOT Analysis"

In this chapter of  assignment, I am going to define my personal strenghts, weaknesses, opportunities and threats.

 
Strengths (Internal):
-I am an organised person, I always meet my deadlines. I am also cheerful, bubbly and a hardworking person.
-I am good at ICT and Numeracy.
-I have got a job (at the moment, I am working as a F&B assistant in a 4 star hotel).
-I can speak Spanish fluently (It is my first language).
Weaknesses (Internal):
-English is not my first language.
-I am shy (I often socialize with other people).
-I don't have self-confidence (Sometimes, I am not confident to make my own decisions).
Opportunities:
-To go to University to study Business and Administration/Management. (after my 1 year business access course this coming September). 
-Get an apprentice to work for another company.
-Get a better part time job and wage .
-Gain more knowledges from my classmates/colleagues from work.
Threats:
-My progression to an access course (I need to get high grades and pass all my exams).
-People are more qualified and have more experience.
-People are more confident.
-Lack of work experience.

3B) In this task I am going to match skills and abilities to 2 job opportunities (Essential/Desirable).

"Retail Sales Supervisor"

Job Description: According to this website (http://www.bauschke.com/download/Retail%20Sales%20Supervisor.pdf).


The The Retail Sales Supervisor is in charge for supervising the daily activities and productivity of the Retails Sales Team, including: ensuring retail sales is complying with high service standards, sales goals and meeting all the strategic objectives. 

Retail Sales Supervisor's duties are:

-Coaching.
-Assessing Performance.
-Improving team member skill levels.
-Tracking and reporting productivity.
-Manages multiple tasks.

The complete job description covers the following topics:

-Essential duties and responsibilities.
-Supervisory responsibilities.
-Performance standards.
-Qualification requirements.
-Education and Experience.
-Language and Numeracy Skills.
-Reasoning Ability.
-Physical Demands.
-Work Environment.

After I read the job description of Retail Sales Supervisor I can say that I can do and manage to work as a Retail Sales Supervisor because I am confident, hardworking and fast learner person and  at the moment I may be working as a F&B Assistant and it might be nothing to do in retail but I can still apply my experiences in this job and in my opinion they are both the same because they have the same target which is to provide high service standards to customers and deliver great results

At the moment, I am studying Business at Westminster Kingsway. I can use and apply the knowledge that I learned from college and this will help to learn how to face all the responsibilities with confidence. I also have got English Language which can help me to communicate with other staffs and Numeracy Skills to help me tracking and make productivity reports.


"F&B Supervisor"



A F&B Supervisor attends to customer complaints or issues, resolving matters as expediently as possible. Supervisors also oversee food preparation, storage and dining areas, ensuring that the facility remains in compliance with safety regulation and health codes. A F&B Supervisor performs the duties of a human resources manager, recruiting, hiring, training and terminating staff members.


Performance management and disciplinary actions are administered as required. Supervisors also schedule employees for work. They also maintain employee records, payroll and benefits. Also, the management of incoming funds and accounts payable are often responsibility of the F&B Supervisor.

At the moment, I am working as a F&B Assistant at The Cavendish Hotel. My duties are:  serving customers, handle their queries, handling payments, etc. Since I start working at the hotel I gained a lot of experience and learned a lot of knowledge about hospitality. This kind of things will help me in the future to achieve higher position as a F&B Supervisor. All I need to do is to be patient and always work hard.

3C) I am going to talk about my career development plan; the step to my dream job/career.

At the moment, I am a full time student. I am studying business at Westminster Kingsway College, it is from Monday to Wednesday. I am a hardworking, friendly, punctual, cheerful, reliable and trustworthy person. I am able to work with other people and adapt quickly to a new environment and have an ability to learn new skills.

My skills are I am good at ICT, I can use Microsoft Software (Excel, word, PowerPoint, etc) and I am also good at numeracy. I can speak 3 languages; Spanish, English and Tagalog (Philippine Language).


I am also working as a part timer at The Cavendish Hotel, it is from Thursday to Sunday. I have been working at the hotel for 1 year and 7 months and I am really enjoying it because I am gaining new experience learn new skills such as being confident handling guests complaints. This kind of things will help me in the future.

I am looking forward to go to study Business and Finance in the University, but to make it happen there are few steps that I need to go through.


1. To pass my level 2 and access course.

2. To pass all my functional skills exams with good marks.
3. Gain more experience and knowledge from University and at work place.
4. To get merits or distinction.

Maybe after 5-8 years, when I finished my master degree in the University and I finally received my diploma, I have more opportunities to get a proper job and I also have the chance to get promoted into higher position and can able to save some money and later I will run my own business because I can say that as long as determined, hardworking and patient I will become a successful business woman in the future. 


3D) Evaluation. In this task I am going to talk about the Benefits of Online Marketing to the business and customers.

Forms of Online Marketing:

-Social Networks
-E-mails
-Adverts on sites
-Websites

Social Networks: Is very effective way to advertise your business and your products too because the adverts fee is very cheap and it is tailored and the targeted marketing is very specify this is very effective and efficient to use because it saves your time and money. Joining in social networks don't cost you anything; it is free to make your on profile/page.

E-mails: Sending e-mails to customers doesn't cost anything you just need time to do it. Therefore, this is the easiest and quickest way to keep in contact with customers and makes it easy for customers to check the new products of your business.

Adverts on sites: It is very similar to social networks but you just need to pay small amount of money to advertise your products/business. One of the famous way to use is Pay-per-click; google is one of the example, this can be very expensive but it can be also cheap depends on what they've  agreed.

Websites: Having your own website is very convenient for you and for your business because it has 24/7 presence for customers; they can still check and order something anytime from your website. It is also very helpful and useful because you can control all the contents of your products such as changing the prices, adding new products, etc.

SWOT Analysis of A's Fashion Clothing

"A's Fashion Clothing"

-SWOT Analysis and Critical Success Factors:
In this unit of assignment I am going to analyze my business via SWOT (Strengths Weaknesses Opportunities and Threats) Analysis.

Strengths (Internal):
•I have passion in fashion (clothing).
•I have enough money to open a new business.
•Another strength of my business would be if my factory manufacture and produce good quality clothing this may satisfy customers and there would be a chance that they will tell others about my products and this will help my business to get more customers and this might be the start to get a good reputation/image of my own business.
Weaknesses (Internal):
•I don't have any experience running a business.
•Time: It will takes time to finish and produce all my products.
•High rent, when I pay high rent the less chance I gain profits.
•Another weakness of my business is when I decided to expand and when my business starts getting bigger, is the harder to maintain quality control. The more of each product I produce, there will be some clothing that is damaged through the process of production and if it gets in the hands of a customer they might complain and spread the word that the quality of my clothes are not that great as they expect.
Opportunities (External):
•I might do Products offers (student discounts, buy one get one 1/2 price).
•Another business opportunity is that my business may get a chance to network with other business people and get the chance to expand the business to other places/countries it could be nationwide or worldwide.
Threats (External):
•Competitions with other brands this include the prices of my products, it should be the right price of each clothes to encourage people to buy my clothes.
•Location: I have to be careful and think wisely where to open my business. I must choose the place where the population is big and the rent is low.
•Legal changes make it hard for me to open a new business.
•Business Failure: I may be bankrupt and ends up losing all my savings.


Tuesday, 19 March 2013

Sources of Advice when Starting a Business

I will be describing the sources of advice when starting a business. These are:

-Solicitor/Lawyer
-Accountant
-B.I.S (Department for Business Innovation and Skills)
-C.A.B (Citizen Advice Bureau)
-Local Authority
-Mentor
-Family

I will also be explaining who they are? What they do? and How can they help me in starting a new business?


-Solicitor/Lawyer: is the person who gives you advice about legal matters in setting up your business. The business process should be proper and legal because this helps your business to avoid crises. A solicitor/lawyer can also help you to identify the possible problems and helps you to take actions to prevent them- protecting your business from risk and saving your money.

The solicitor/lawyer can help you about the company structure of your business by explaining all the different options and advise which the best one for your business and also a solicitor/can also set up the option you have choosen and when it comes about choosing your business premises a solicitor can help you to apply for your business license and also help you to fully understand the terms of the lease such as: increasing the rent, service charges, restrictions. 

Therefore, a solicitor/lawyer is very important in business society because if someone sues you and your business, a solicitor/lawyer will help you find solutions to solve the problems or complaints.

-Accountant: an accountant is the right person to ask for help when it comes to money matters because a good accountant will help you to avoid paying unneccesary tax. She/He knows all the allowances and legitimate expenses and will make sure that you can claim all the money back. An accountant gives me advices about tax.

You should talk to an accountant before you open a new business because it is not good waiting for a long time (a year later) to discover tips that would have saved your money.

An accountant can give you advice whether or not you are better off to launch as a limited company or to operate as a sole trader. They will also advise on partnership issues and should generally steer you in the right direction.

-Family: Setting up a new business with my family advice gives you self-confidence of what you are doing because of their support. It also helps you a lot because it would be easy and convinient for you to get ideas on how to encourage customers/clients. It also presents unique challenges over and above the usual problems a startup phases.

Family advice is very useful because you can use them to help the next generation to survive their business.

-Local Authority: The local authority can led you money and gives you low interest rates to encourage you to set up your own business by helping you and your business to learn what kind of services you may need to use and know about. These include collecting business rates and approving planning applications, enforcing health and safety, environment and trading standards requirements and issuing parking permits.

-Mentor: A mentor is the person who provides advice base on her/his experience and expertees on how to survive and prosper your business in business society.

A mentor can help you on how you should run your business properly by giving ideas and advices and she/he also helps you to make decisions for your business to be successful and not to fail.

-B.I.S (Department for Business Innovation and Skills): is the department who gives you ideas about the economic growth by investing in skills and education to advertise/promote trade and bosst innovation and they can also help you and other people to start and grow a business. They also protect all the consumers and reduce the impact of regulation.

B.I.S can help you to gain new skills that you may need to compete the global employment market. They can help you to research about the business industry , which is very important to help economic growth of your business. They also provide you a lot of information about the consumer law, which is you can get ideas how to use the consumers/customers right.

The most important about B.I.S is that they can help you to get better regulation by reducing the amount of regulation and they can also help your business about the businesses cut time, save money and to be more efficient.

-C.A.B (Citizen Advice Bureau): is the department who can help you to resolve your financial issues such as debts, benefits, employment, and housing. They can also help you to resolve your emotional problem such us being descriminated against by somebody else.

You can get advice from CAB by phoning them or face to face.
 

"As a conclusion, I would use both individual and organisational (formal and informal) advice for starting up my business.

The first step I would do is to go to consult a solicitor/lawyer to get information about all legal matters and legal processes in business and then, I am going to consult an accountant to get information about money matters which is can help me to avoid paying unneccesary tax and get some ideas how on to manage the money.  


After consulting a solicitor/lawyer and an accountant, I am going to a mentor who has got the same business as me and has got an excellent experience of running a business to ask for help, advice and train me on how to be a succesful businesswoman. Secondly, I am going to ask my family, relatives and friends about their opinions, ideas and advises in running a business.

Therefore, I would also go to consult other organisation such as: BIS, CAB and Local Authority because these organisations can give me the right advice with all the bases of my business including terms and regulations, financial issues, location for my business and more."

Monday, 4 March 2013

Business Plan

"Business Plan"
 

Business Overview
 
Introduction:

A's Fashion Clothing will be located in South East London because the rent is lower than in Central London, my business will be a fashion clothing for girls/ladies, it is in secondary sector and tertiary sector because my staffs and I will make the clothes from different kind of textiles and once we manufactured and produced the products I will put them in the store and put the images for online shopping.

I have chosen this kind of business because a lot of people love shopping, especially girls/ladies, including myself always want the new clothes for themselves to be always in trend.

I have decided to set my aims and objectives for my business. These are:

Aims:
-To be still in business and keep trading for the next 2 years.
-To diversify the business in 3 years from selling girls/ladies clothes to boys/men clothes.
-To increase sales by 20% throughout the store in next 2 years.
-To extract as much money as I can from products/services every year.
Objectives:
-I will implement 2 new ranges of products every 6 months.
-I will provide knowledge training for my staffs about the products, a week before they put them in the shelves.
-I will sell 5% more clothes every 3 months.
-To increase £5,000 profit every quarterly.
Competitive Advantage: I can say that my business has got 3 main advantages among other businesses; firstly, as a owner of the company business I can say that I have passion in Fashion (clothing) because I love clothes and I am also confident that my business will be fine. Secondly, I have enough money in the bank to start and open a small business. Lastly, I am 100% sure that my business will manufacture and produce an excellent quality of clothing that may 100% satisfy my customers and will talk about. This will also help me to get more customers and this will may be the good start to get a good reputation/image of my own business in 2 years.

Marketing
-SWOT Analysis and Critical Success Factors:
In this unit of assignment I am going to analyze my business via SWOT (Strengths Weaknesses Opportunities and Threats) Analysis.

Strengths (Internal):
•I have passion in fashion (clothing).
•I have enough money to open a new business.
•Another strength of my business would be if my factory manufacture and produce good quality clothing this may satisfy customers and there would be a chance that they will tell others about my products and this will help my business to get more customers and this might be the start to get a good reputation/image of my own business.
Weaknesses (Internal):
•I don't have any experience running a business.
•Time: It will takes time to finish and produce all my products.
•High rent, when I pay high rent the less chance I gain profits.
•Another weakness of my business is when I decided to expand and when my business starts getting bigger, is the harder to maintain quality control. The more of each product I produce, there will be some clothing that is damaged through the process of production and if it gets in the hands of a customer they might complain and spread the word that the quality of my clothes are not that great as they expect.
Opportunities (External):
•I might do Products offers (student discounts, buy one get one 1/2 price).
•Another business opportunity is that my business may get a chance to network with other business people and get the chance to expand the business to other places/countries it could be nationwide or worldwide.
Threats (External):
•Competitions with other brands this include the prices of my products, it should be the right price of each clothes to encourage people to buy my clothes.
•Location: I have to be careful and think wisely where to open my business. I must choose the place where the population is big and the rent is low. 
•Legal changes make it hard for me to open a new business.
•Business Failure: I may be bankrupt and ends up losing all my savings.

-Market Research:

A's Fashion Clothing's main target market is people who love clothes especially for those people who have passion in Fashion. (Babies: 0-36 months, Girls: 4-14 y/o, Ladies: 14 and Above).

For market research I will be doing a survey to find out what customers would like/love and if any ideas will work on my business, there would be at least 20 questions in the survey; first 10 questions will be about themselves, and the last 10 questions will be about the business and competitors.

I should do the first Survey before my business launch and should be taken/done every quarterly in the first 2 years of my business and the next survey should only be taken/done when it's necessary for the following years. This may help my business to improve the quality of service and also help me to gain more profits for the business and it is also help me to get more ideas of what customers would like/love and also to know what customers expect from the business.

-Promotions Plan:
This is my marketing strategies for my small business, most of these strategies will work to the public and will help my business to be known in the business world. 

  • Posters: This will help my business to catch customer's attention.
  • Word of Mouth: Nothing will cost my business but it helps me to create customer's relation and trust based on their experience.
  • Point of Sales Display: Customers can see the appearance and style of my products (clothes) that I am selling.
  • Social Networks (Twitter, Facebook,etc): This is easy to use and it will help my business to promote/advertise my products in public.
  • Celebrity Endorsement: It will help my business to establish credibility.
  • Pay Per Click (Google):The fastest way to create strong internet presence and get in front of potential customers.
  • Loyalty Card: This will help my business to encourage the regular and new customers to always come back to buy my new collection products.

Team and Management Structure

-I will identify the skills and experience required for myself and for my staffs.

As a manager of the business I have skills and experience such as:

* I have strong leadership and interpersonal skills.
* Motivation to drive targets and objectives within the store/online
* A thorough understanding of Profit and Loss
* I have a retail management background with a fast paced, high street retailer/online.
* I am determined and committed to be a successful businesswoman.

As an owner of A's Fashion Clothing I am current looking for 2 store assistants; 1 part timer and 1 full timer who have got these skills and experience.

*A person who has got excellent customer service skills.
*A person who is confident, friendly, punctual and hard-working.
*A person who has 1 year experienced working as a retail assistant.

Job description:
Sales assistants are at the front line of a fast-paced sector where no two days are ever the same. Far away from the world of office desks and boring business meetings, expect to meet a whole range of people every day. So if you've got an outgoing personality, this is the perfect job for you.

Your main task as a sales assistant is to ensure that customers have an enjoyable shopping experience and spend lots of cash so the business can keep going. As part of this service you'll be expected to:
  • Welcome and advise customers (so practice your smiling)
  • Ensure the clothes are well displayed (an organised shop is a happy shop)
  • Handle payments
  • Arrange ordering and delivery
  • Receive deliveries from suppliers
  • Keep the shop floor clean and tidy
-Management and Legal Requirements
A's Fashion Clothing is a Sole Trade business organisation it is in Secondary and Tertiary Sector; secondary sector because we buy the textiles and turn it into clothes and tertiary sector because my business provide service by selling my products to public.

The first Legal Requirements of being a Sole Trader is to register my business name with Local Business Register to ensure that is not lawful and does not contain certain words and description that are restricted.The Register will advise you if your name contains any such restriction and will either obtain permission from the Secretary of State or else where on your behalf or assist you in choosing an alternative name at no extra charge.

I already have decided on the legal type of the business and what its name will be, either apply online or download a Business Name Application Form and  I will post the completed form to this address:

National Business Register
Somerset House
6070 Birmingham Business Park
B37 7BF 


Enclosing a cheque (payable to Local Business Register) for your membership and registration fee plus the cost of any other services required. 
I can also do an online search  to see if the name you want is available for use before you complete an application form.

On receipt of my application, The Local Business Register will check that my name is legal (advising where changes are necessary) and search all business and company names databases (plus Trade Marks if requested). Once we are both satisfied that my name can be used and that it does not conflict with an existing name, we will add it to The Local Business Register database and prepare my certificate. This confirms the name that The Local Business Register and I  will protect against "passing-off" and, when displayed, it will meet all the display requirements of the Companies Act.

-Legal compliance requirements: tax and VAT Obligations, health and safety.

A Sole Trader is a type of business has legally no separate existence from its owner. The person is therefore fully liable for the debts of the business. Sole traders will usually transact business in their own name.

Although we do not offer this as a service in itself there are a number of ways we can help.

A sole trader is the simplest, non-regulated form of trading where an individual acts solely on his own account; he/she makes all the decisions on business matter and takes all the risks. The main advantage is that the sole trader takes all the profit generated by the business but the disadvantage is that they are also personally liable with HM Revenue and Customs there is little or no paper work involved to start trading.
To register, you need to fill out and complete the Form CWF1 from the HMRC site.
  • Income Tax: as a sole trader I will need to submit an annual self assessment form to the Inland Revenue and keep accurate and up-to-date  records of all business transactions and accounts. I will also need to pay income tax and National Insurance contribution any on profits. Losses can be offset against tax on other income.
The Inland Revenue will send you a Self Assessment Tax and National Insurance form to fill in.
  • Tax: I will have registered as "self-employed", I won't automatically be VAT registered.
Once I reach a certain annual turnover (£61,000 at the time of writing) I will need to register for VAT which they can help me with. To register please see this website of VAT Registration.

Financial Budgets and Forecast.

-A's Fashion Clothing Start-up Costs.














 -Sales and Breakeven Forecast.



 -12 months Sales Forecast